With Raf Simons taking over at Calvin Klein as the new creative director, he is slowly but surely making the brand his own. After appointing Millie Bobby Brown (Stranger Things star) as a new face of the brand, he changes the CK logo.
New Calvin Klein Logo
The logo is imperative to any brand, it’s how one company stands out from others in basic terms. Raf Simons, has seen seized the opportunity at Calvin Klein to test out a new logo. The minimalistic logo has been designed by Peter Saville. The last CK logo donned a capitalised transformation, with lowercase letters. Now the brand has opted for an uppercase aesthetic.
Calvin Klein executives know that the old logo was iconic and that shoppers will take a while to get used to this one. Check out the new CK logo below.